Do you have a website, but no idea how to use it? Have you been aware of SEO? If you haven't then you must research it! SEO (Search Engine Optimization) is the top factor businesses should focus on for their website.
What is SEO?
SEO refers to how your website is placed in Google or how easily your site is being discovered online. This is vital for anyone who has a website, whether you know it or not. Most people do not budget enough money in their marketing plan for their websites, and that hurts them! How you rank on Google is the method by which people discover your website. The investment you make in your business's site will benefit you over the long term.
How do I start?
If you have a WordPress website, SEO is super easy to set up on your site! There is a plugin that you can download called, Yoast SEO. Yoast is a simple tool that will help businesses rank for keywords! After downloading Yoast, go to every page that is on the back end of you website and choose a keyword for that page.
Keywords
Keywords can be the difference between success and failure for your page. Utilizing Google Analytics to find the keywords that will help your page rank well on Google. Make sure you research your keywords and select wisely. When using Google Analytics you will find several different numbers. Don't stress! The main thing you need to be focused on is the competition for your keyword. If you select a keyword, Google Analytics will tell you what the level of competition for that keywords is. Be careful. If you're not a huge corporation and you select a high competition keyword it is likely that you will not be ranked. Enter your keyword, and search for a related keyword that has an "low" competition level.
Another thing to remember is that you should not utilize your keyword on multiple pages. If you decide to use a particular keyword for one page, ensure that you find a keyword that is similar however, not exactly. The same keyword on more than one page can result in your pages fighting for the top position. Your pages could compete against each other to rank, causing them to most likely not be ranked even.
If you have to use the same keyword, create one page to be a "capstone" Article page. This will make it easier to separate the most important pages from the page that has the same keyword. Only Crevand SEO use this method only if you absolutely need to.
SEO Ranking as well as SEM Rush
Once you've identified your keywords, you must to track how they are doing. My favorite website to use for this is SEM Rush.
SEM Rush will help you track how your pages are ranking on Google. Try to do a report before you start finding keywords, so you can compare how it started to how it is doing after all your effort. The best way to go about it is run a report every once every week. This will allow you to keep track of the performance of your keywords. SEM Rush will also run other reports for you also. It can tell you whether you've broken backlinks or you should make alt text for your images. All these factors can help with your SEO rankings.
Make sure you wrap it up
Be sure to run all the reports necessary and study SEO. SEO is a major element in marketing, and it can be a major boost to your website. By investing in SEO will help you drive a lot of new and returning visitors to your site! Read articles and study up because this will transform your business!